Stand out from the crowd
In the internet based business-2-consumer space, there are so many offerings that you really have to make sure you stand out from the crowd and get noticed. In case you are in a business where it is ok to be a bit casual and trendy, it might make sense to look at the following option to e.g. provide a video about your product or team using real-time cartoon and art effects:
Needless to say that you still need a compelling story and should not overuse those kind of tools.